SMASHED FRUIT

drink like a local,

wherever you are

what makes us different?

We focus on the people behind the bottles

Most wine clubs focus on regions, varietals, or price points.

That’s great, but thats not our story.

We look for winemakers who are taking a risk.

  • some came to wine later in life, leaving other careers behind

  • Others are tranforming old farms, taking a risk bottling under their own name for the first time

  • all are tearing up convention and starting fresh, in one of the most established & competitive industries in the world

Every case we bring in is a snapshot of their courage - the risk they take with each vintage, the vision they’re betting their lives on, and the flavors that only exist because they chose the hard path.

we don’t choose them only because they’re bold. We choose them because their wines stopped us in our tracks.

Bottles that lingered in our minds days later.

That’s what sets us apart: courage plus craft. Every case is both a leap of faith and a wine that truly earns its place in your glass.

HOW IT WORKS

GET ON THE LIST

Fill out the sign-up form and let us know how many bottles you want, where to send them, and any regions in particular you are interested in.

When a spot is available, we’ll let you know

We’ll let you know what region we’re going to, & what types of wines to expect

you can confirm your interest or skip this shipment.

When the wine has been selected and is in transit TO the US, we’ll send a confirmation of the precise wines, and You can opt in or out of the shipment

last-mile shipping from us to you will be charged additionally, using our negotiated rates.

CHOOSE YOUR PLAN

  • 6 BOTTLES - $240

    You don’t need a wine cellar or a trust fund to drink well. Six bottles - each one hand-picked from some dusty backroad vineyard where the winemaker still gives a damn. This is the kind of wine you open with takeout or friends who don’t suck. No fluff. Just real juice, made for real people.

  • 12 BOTTLES - $480

    Twelve bottles. One for every Friday night you swear you’ll stay in and every dinner party that turns into a morning. This isn’t grocery store swill - it’s what the locals drink, pulled from cold stone cellars and poured into chipped glasses over too much food and not enough table space. If you’re gonna drink, drink like you mean it.

GET ON THE LIST

WHO IS the flavor ‑ obsessed mind behind this?

Most wine clubs are run by industry lifers - sommeliers, importers, people who’ve spent their careers speaking a language designed to keep outsiders out. That’s not me. I’m a flavor obsessive who left the lab for the vineyard, more interested in what’s in your glass than the politics behind it.

I’ve spent over a decade in food product development, decoding flavors that could be as baffling as they were breathtakingly simple. I am a food scientist with a master’s degree, and along the way I earned my WSET Level III certification, and even rolled up my sleeves in Beaujolais, getting dirt under my nails where it all begins.

Now, I put that honed palate - sharpened by years of tasting, cooking, and building flavor from the ground up - to work hunting for bottles that don’t just taste “good.” They taste like place. Like the dirt they grew in, the people who made them, the risks they took.

My job is simple: to bring you those stories in liquid form. One glass at a time.

UPCOMING

November 01

Francesco is a third-generation farmer outside Palermo, near Agrigento. When he took over the family’s land, he didn’t waste time—he started making wine right away. Decades later, he’s not just producing bottles; he’s mentoring an entire generation of Sicilian winemakers. Ask around locally, and his name comes up again and again—respected for both the quality of his wines and the people he’s trained along the way.

What started as a family business selling grapes has become one of Sicily’s most admired small wineries. And for Smashed Fruit, Francesco has crafted a special offer you won’t find anywhere else. More details coming closer to release.

SICILY,ITALY

UPCOMING EVENTS

UPCOMING EVENTS

NOVEMBER 15

SEAPORT
BOSTON, MA

DRAG BUS TOUR & WINE TASTING

We’re not your average wine club, and this is not your average tasting.
Join us for a drag-queen-led tour of Boston featuring a private tasting of our latest Sicilian wines, snacks, music, and a whole lot of fun.

Past orders

  • Most people know Sicily for Etna Rosso — bold, smoky Nero d’Avola from volcanic slopes. Killer wines, sure. But they’re only one slice of what this island does.

    Sicily is full of contradictions: hot southern sun, cooled by sea breezes. Volcanic ash mixed with chalky soils. The wines come out intense, fresh, and edged with minerals — unlike anywhere else.

    I’ll be linking up with the wine director of Palermo’s only Michelin-starred restaurant, and (if I’m lucky) sitting down with Sergio Genuardi — a grower farming just 1.3 hectares, split into seven micro-harvests. Same grapes, same row, seven different wines. Obsessive. Brilliant. Somehow still affordable.